TRACKING & ANALYTICS SERVICE
Enhanced Conversions Set Up Properly
We configure enhanced conversions for Google Ads through GTM, sending hashed first-party data with your conversions to improve matching while respecting consent.
- Proper implementation
- Testing & validation
- Documentation included
COMMON SYMPTOMS
Is Your Tracking Working Correctly?
Enhanced conversions only help when they are set up and verified correctly. These are the usual problems.
Feature Never Enabled
The setting is off in Google Ads or the tag, so conversions are sent without any extra matching data.
Fields Not Captured
Email or phone fields are missed because of custom form builders or changing markup.
Diagnostics Errors
Google Ads reports missing or unhashed data, and nobody has looked at the diagnostics.
Consent Not Respected
Data is collected without following consent choices, creating risk.
WHAT WE DO
Enhanced Conversions With Care for Data and Consent
We choose the right method for your site, capture only the fields that are needed, and make sure they are hashed and sent correctly with each conversion.
We then check Google Ads diagnostics until the status confirms data is being received.
Related services
- Conversion and form review
- Enhanced conversions method selection
- GTM configuration for user-provided data
- Field mapping and hashing checks
- Consent handling
- Cross-platform testing
- Diagnostics review in Google Ads
- Documentation and handover
WHAT'S INCLUDED
What Is Included in Our Enhanced Conversions Service
Everything needed to run enhanced conversions correctly, with proof that it works.
Site & Form Review
Your forms and checkout reviewed to see which customer fields are available.
Method Selection
Automatic collection, CSS selectors or data layer, chosen to suit your site.
GTM Configuration
User-provided data variables and conversion tags configured correctly.
Hashing Checks
Confirmation that data is hashed before it is sent.
Consent Handling
Collection tied to your consent choices.
Testing
Tag Assistant, GTM preview and real test submissions.
Diagnostics Monitoring
Google Ads diagnostics checked until status is healthy.
Documentation
Notes on fields, methods and what is sent.
HOW YOUR TRACKING WORKS
How Enhanced Conversions Work
Customer data from a form or checkout is hashed in GTM and sent with the conversion.
PLATFORMS WE WORK WITH
Platforms We Connect and Configure
We work inside the platforms you already use. No lock-in, and you keep full ownership of every account.
Google Ads
Enhanced conversions
Google Tag Manager
Tag deployment
GA4
Linked data
Server-Side GTM
Server-side option
WordPress
Forms
Shopify
Checkout data
WooCommerce
Checkout data
Looker Studio
Reporting
WHO IS THIS SERVICE FOR
Built for Teams That Depend on Their Data
If marketing decisions or ad spend rely on your numbers, this service is for you.
E-commerce
Purchase conversions matched more reliably using checkout data.
Lead Generation
Lead form conversions with hashed email or phone for better matching.
Service Businesses
Enquiry and booking forms tracked with improved measurement.
Marketing Agencies
A consistent, documented setup across client accounts.
SaaS & Online
Sign-up and trial forms sent to Google Ads with improved data.
OUR PROCESS
A Clear Five-Step Process
Every project follows the same structured path, so you always know what is happening next.
01
Audit
We review your current setup, accounts and goals to see what is missing or broken.
02
Plan
We define the events, parameters and conversions worth tracking and how they connect.
03
Implement
We build the enhanced conversions carefully, following naming and data standards.
04
Test
We test every event in preview, real-time and platform reports before launch.
05
Document
You get clear documentation so your team understands and can maintain everything.
BEFORE VS AFTER
From Unclear Data to Reliable Tracking
The goal is simple: numbers you can check, understand and use to make decisions.
BEFORE
Unreliable tracking
- Missing conversions
- Incorrect events
- Duplicate tracking
- Unclear attribution
- Broken integrations
AFTER
Reliable tracking
- Accurate events
- Reliable conversions
- Clean tracking setup
- Better attribution
- Validated data
WHY PPC BAPPI
Why Work With PPC BAPPI?
A focused specialist for tracking and analytics, not a generalist agency.
Technical Expertise
Hands-on work with GTM, GA4, Google Ads, Meta and server-side setups, done by a specialist rather than handed off.
Testing & Validation
Every tag and event is tested before launch and checked again in the platforms you report from.
Clear Communication
Plain-language updates. You know what is being changed, why, and what it means for your data.
Documentation
You receive written documentation of what was built, so your team is never left guessing.
REAL-WORLD SCENARIOS
Common Tracking Challenges We Solve
These are the situations we are most often brought in to fix.
Forms built with page builders
We identify the right selectors or push values through the data layer for reliable capture.
Checkout data on another domain
We plan how customer data reaches the conversion page safely.
Diagnostics show missing fields
We trace which fields fail and fix the mapping.
Consent Mode alongside enhanced conversions
We make sure both work together without collecting data when consent is denied.
Server-side enhancements
We can send enhanced data from the server where it fits your setup.
Multiple conversion actions
We apply enhancements consistently across each conversion that needs them.
FAQ
Frequently Asked Questions
Straight answers about enhanced conversions. If your question is not here, send it through the form below.
What are enhanced conversions?
A Google Ads feature that sends hashed first-party data such as email with a conversion, to improve matching to ad interactions.
Is customer data safe?
Data is hashed before sending. You are responsible for your privacy policy and consent, and we configure tags to follow the choices you collect.
Do I need a developer?
Often not. Some setups need a data layer change, and we can specify or implement it.
How do you verify it works?
We check Tag Assistant and the enhanced conversions diagnostics in Google Ads.
Will it increase my conversions?
It can improve measurement, but results vary. We do not promise a specific uplift.
Does it work with GTM?
Yes. See our GTM setup and Google Ads tracking pages.
Can it be done server-side?
In some setups, yes. See server-side tracking.
What access do you need?
Google Ads and GTM access, and a way to test your forms or checkout.
READY WHEN YOU ARE
Ready to Fix Your Tracking?
Let’s review your current setup and identify what needs to be fixed, improved, or implemented.
GET A QUOTE
Request Your Free Audit or Quote
Tell us about your website and what you need. You will get a reply with the right next step.
Phone
Business Hours
Sun to Thu, 9:00 AM to 6:00 PM (GMT+6)