TRACKING & ANALYTICS SERVICE
Conversion Tracking for Every Lead and Sale
We set up and verify the conversions that matter, from forms and calls to purchases, across GA4, Google Ads and Meta, so every platform counts the same real outcomes.
- Proper implementation
- Testing & validation
- Documentation included
COMMON SYMPTOMS
Is Your Tracking Working Correctly?
If conversions are wrong, every report and every optimization built on them is wrong too.
Leads Not Counted
Form submissions and calls happen, but no platform records them as conversions.
Conversions Counted Twice
Overlapping tags and page reloads inflate results and hide true cost per lead.
Platforms Disagree
GA4, Google Ads and Meta each report different totals, and nobody trusts any of them.
Offline Sales Disconnected
Sales that close by phone or CRM never flow back to the platforms that drive them.
WHAT WE DO
One Clear Definition of a Conversion
We agree with you what counts as a lead or a sale, then implement that definition once and send it consistently to every platform that needs it.
We test each conversion with real actions and compare counts with your CRM or orders.
Related services
- Conversion goals and definitions
- Form and thank-you page tracking
- Phone call and click-to-call tracking
- Purchase and revenue tracking
- GA4, Google Ads and Meta conversion setup
- Deduplication and consistency checks
- Testing against CRM or orders
- Documentation and handover
WHAT'S INCLUDED
What Is Included in Our Conversion Tracking Service
A conversion setup you can check against real leads and orders.
Conversion Definitions
A written list of what counts as a conversion, with values where possible.
Form Tracking
Submissions captured reliably, including AJAX forms and embedded forms.
Call Tracking
Click-to-call and call events measured and sent as conversions.
Purchase Tracking
Transactions with value and currency sent to every platform.
Cross-Platform Setup
The same conversions configured in GA4, Google Ads and Meta.
Deduplication
Checks that stop the same action being counted more than once.
Reconciliation
Tracked counts compared with your CRM, inbox or store orders.
Documentation
A clear record of each conversion, trigger and destination.
HOW YOUR TRACKING WORKS
How Conversions Flow to Every Platform
Each conversion is captured once and delivered to every platform that needs it.
PLATFORMS WE WORK WITH
Platforms We Connect and Configure
We work inside the platforms you already use. No lock-in, and you keep full ownership of every account.
Google Ads
Conversion actions
Google Tag Manager
Tag deployment
GA4
Linked events
Server-Side GTM
First-party delivery
WordPress
Sites and forms
Shopify
Store tracking
WooCommerce
Store tracking
Looker Studio
Reporting
WHO IS THIS SERVICE FOR
Built for Teams That Depend on Their Data
If marketing decisions or ad spend rely on your numbers, this service is for you.
E-commerce
Purchases with revenue, sent consistently to analytics and ad platforms.
Lead Generation
Forms and calls tracked as real leads, ready for optimization.
Service Businesses
Enquiries, bookings and calls counted so you know what marketing produces.
Marketing Agencies
One consistent conversion setup across all client accounts.
SaaS & Online
Sign-ups, trials and upgrades tracked from first touch to conversion.
OUR PROCESS
A Clear Five-Step Process
Every project follows the same structured path, so you always know what is happening next.
01
Audit
We review your current setup, accounts and goals to see what is missing or broken.
02
Plan
We define the events, parameters and conversions worth tracking and how they connect.
03
Implement
We build the conversion tracking carefully, following naming and data standards.
04
Test
We test every event in preview, real-time and platform reports before launch.
05
Document
You get clear documentation so your team understands and can maintain everything.
BEFORE VS AFTER
From Unclear Data to Reliable Tracking
The goal is simple: numbers you can check, understand and use to make decisions.
BEFORE
Unreliable tracking
- Missing conversions
- Incorrect events
- Duplicate tracking
- Unclear attribution
- Broken integrations
AFTER
Reliable tracking
- Accurate events
- Reliable conversions
- Clean tracking setup
- Better attribution
- Validated data
WHY PPC BAPPI
Why Work With PPC BAPPI?
A focused specialist for tracking and analytics, not a generalist agency.
Technical Expertise
Hands-on work with GTM, GA4, Google Ads, Meta and server-side setups, done by a specialist rather than handed off.
Testing & Validation
Every tag and event is tested before launch and checked again in the platforms you report from.
Clear Communication
Plain-language updates. You know what is being changed, why, and what it means for your data.
Documentation
You receive written documentation of what was built, so your team is never left guessing.
REAL-WORLD SCENARIOS
Common Tracking Challenges We Solve
These are the situations we are most often brought in to fix.
Thank-you page does not exist
We track on-page success messages and AJAX form responses with events.
Calls from mobile visitors
We track number clicks and, where needed, connect call tools to your platforms.
CRM leads do not match ads
We compare platform counts with CRM records to find where conversions are lost.
Multiple forms on one site
We label each form so lead types can be reported and optimized separately.
Long sales cycles
We help connect later-stage outcomes back to the original conversion.
Consent affecting counts
We configure consent so tags behave correctly and explain expected gaps.
FAQ
Frequently Asked Questions
Straight answers about conversion tracking. If your question is not here, send it through the form below.
What is conversion tracking?
It records valuable actions such as form submissions, calls and purchases, and reports them to analytics and ad platforms so you can measure and optimize.
Which conversions can you track?
Forms, phone calls, purchases, sign-ups, bookings, downloads and custom events that matter to your business.
Do you set up Google Ads and Meta conversions?
Yes. See Google Ads conversion tracking and Meta Pixel & CAPI.
How do you make sure counts are accurate?
We test real actions, check for duplicates and compare counts with your CRM or store orders.
Can you track sales that happen offline?
We can set up ways to import offline outcomes into supported platforms. The exact route depends on your CRM.
Will my numbers match across platforms?
Not exactly, because attribution differs. We remove setup errors and explain the differences that remain.
Do you handle consent?
We configure tags to follow the consent choices you collect. Your legal team should confirm the policy.
What access do you need?
Edit access to GTM, GA4 and the ad accounts, plus a way to test your forms and checkout.
READY WHEN YOU ARE
Ready to Fix Your Tracking?
Let’s review your current setup and identify what needs to be fixed, improved, or implemented.
GET A QUOTE
Request Your Free Audit or Quote
Tell us about your website and what you need. You will get a reply with the right next step.
Phone
Business Hours
Sun to Thu, 9:00 AM to 6:00 PM (GMT+6)