TRACKING & ANALYTICS SERVICE
Google Tag Manager Audit for Clean, Reliable Containers
We inspect your GTM container tag by tag, find what is broken, duplicated or risky, and give you a clear plan to fix it.
- Proper implementation
- Testing & validation
- Documentation included
COMMON SYMPTOMS
Is Your Tracking Working Correctly?
Containers get messy over time. An audit brings order and shows what is safe to change.
Tags Misfiring
Tags that fire on the wrong pages, twice, or not at all are the most common finding.
Duplicate Tracking
Old hardcoded scripts alongside GTM tags quietly double count events and conversions.
Numbers That Disagree
GA4, Google Ads and your CRM tell different stories, and nobody is sure why.
Consent and Privacy Gaps
Tags that ignore consent choices create data and compliance risk.
WHAT WE DO
A GTM Audit That Explains What Every Tag Does
We review tags, triggers, variables, naming, versions and consent behavior, and test what really fires on your site.
You get a written report ranked by impact, so your team or ours can fix the right things first.
Related services
- Tracking architecture review
- GTM container audit
- GA4 event and conversion review
- Ad platform conversion checks
- Duplicate and conflict detection
- Cross-platform testing
- Consent and privacy review
- Prioritized report and handover
WHAT'S INCLUDED
What Is Included in Our GTM Audit
A full review with findings you can act on straight away.
GTM Container Review
Tags, triggers, variables, naming and unused items reviewed for errors and risk.
GA4 Configuration Review
Data streams, events, key events, filters and settings checked against your goals.
Event Validation
Real actions tested to confirm events and parameters are correct.
Conversion Accuracy
Google Ads and Meta conversions compared with real leads or orders.
Duplicate Detection
Overlapping scripts, tags and events found and explained.
Consent Review
How tags behave before and after consent choices.
Prioritized Fix List
Findings ranked by impact and effort so you know where to start.
Report & Walkthrough
A written report and a call to explain every finding.
HOW YOUR TRACKING WORKS
What We Check, From Site to Reports
We follow your data from the visitor action all the way to the reports, and check each step.
PLATFORMS WE WORK WITH
Platforms We Connect and Configure
We work inside the platforms you already use. No lock-in, and you keep full ownership of every account.
Google Tag Manager
Container review
GA4
Property review
Google Ads
Conversion checks
Meta Pixel
Event checks
Server-Side GTM
Server container review
Shopify
Store tracking
WooCommerce
Store tracking
WordPress
Sites and forms
WHO IS THIS SERVICE FOR
Built for Teams That Depend on Their Data
If marketing decisions or ad spend rely on your numbers, this service is for you.
E-commerce
Confirm that purchases, values and products are tracked correctly across platforms.
Lead Generation
Check that leads counted in ad platforms match real enquiries.
Service Businesses
Find out why reports and reality disagree, before spending more on ads.
Marketing Agencies
A third-party review of client setups before reporting or a handover.
SaaS & Online
Validate event tracking before scaling spend or launching a new funnel.
OUR PROCESS
A Clear Five-Step Process
Every project follows the same structured path, so you always know what is happening next.
01
Audit
We review your current setup, accounts and goals to see what is missing or broken.
02
Plan
We define the events, parameters and conversions worth tracking and how they connect.
03
Implement
We build the GTM audit carefully, following naming and data standards.
04
Test
We test every event in preview, real-time and platform reports before launch.
05
Document
You get clear documentation so your team understands and can maintain everything.
BEFORE VS AFTER
From Unclear Data to Reliable Tracking
The goal is simple: numbers you can check, understand and use to make decisions.
BEFORE
Unreliable tracking
- Missing conversions
- Incorrect events
- Duplicate tracking
- Unclear attribution
- Broken integrations
AFTER
Reliable tracking
- Accurate events
- Reliable conversions
- Clean tracking setup
- Better attribution
- Validated data
WHY PPC BAPPI
Why Work With PPC BAPPI?
A focused specialist for tracking and analytics, not a generalist agency.
Technical Expertise
Hands-on work with GTM, GA4, Google Ads, Meta and server-side setups, done by a specialist rather than handed off.
Testing & Validation
Every tag and event is tested before launch and checked again in the platforms you report from.
Clear Communication
Plain-language updates. You know what is being changed, why, and what it means for your data.
Documentation
You receive written documentation of what was built, so your team is never left guessing.
REAL-WORLD SCENARIOS
Common Tracking Challenges We Solve
These are the situations we are most often brought in to fix.
Inherited setup nobody understands
We map what exists, what each tag does and what can safely be removed.
Conversions suddenly dropped
We trace recent changes, site updates and tag behavior to find the break.
Leads do not match the CRM
We compare tracking events with real submissions to find where data is lost.
Preparing for a redesign or migration
We document current tracking so nothing important is lost during the change.
Too many tools tracking the same thing
We identify overlap and recommend one clear source of truth.
Consent banner recently added
We verify what fires before and after consent, and fix conflicts.
FAQ
Frequently Asked Questions
Straight answers about GTM audit. If your question is not here, send it through the form below.
What does a GTM audit check?
Tags, triggers, variables, naming, versions, duplicates, consent behavior and how each tag maps to GA4, Google Ads and Meta.
Can you clean up the container after the audit?
Yes, if you approve. We can restructure, remove unused items and fix errors through our GTM setup service.
Do you fix the issues too?
If you want. The audit stands on its own, and implementation is quoted separately, for example through our GTM setup service.
How long does an audit take?
It depends on the size and complexity of your setup. We give a clear timeline after a short intake.
What access do you need?
Read or edit access to GTM, GA4 and the relevant ad accounts. We only change things if you ask us to.
Will you change anything during the audit?
No. The audit is read-only unless you explicitly approve fixes.
Can you audit server-side setups?
Yes. See server-side tracking for how we work with server containers.
Is there a free option?
Send us your site and tell us what worries you. We will reply with how we would approach it and what a full audit would involve.
READY WHEN YOU ARE
Ready to Fix Your Tracking?
Let’s review your current setup and identify what needs to be fixed, improved, or implemented.
GET A QUOTE
Request Your Free Audit or Quote
Tell us about your website and what you need. You will get a reply with the right next step.
Phone
Business Hours
Sun to Thu, 9:00 AM to 6:00 PM (GMT+6)